What campaign size formats do you offer?

PostNow currently offers 3-4 various campaign size options for each type of direct mail. The direct mail campaign size formats shown are all in inches.

Postcards
- 5.5 x 8.5″
- 6 x 12″
Letters
- 8.5 x 11″ in an envelope
- 8.5 x 14″ in an envelope
Folder Cards
- 5.5 x 8.5″ folded (11 x 8.5″ unfolded)

While other sizes are available to print, the standard options made available were picked because of the balance between standing out in the mailbox and still being cost-effective to produce with our print equipment.

More FAQ Archives

Can I schedule campaigns to launch on multiple dates?

Yes, you can set up multiple delivery dates during the scheduling phase for staggered campaigns.

What is the minimum number of pieces I can send with PostNow?

You can send as few as 150 pieces for any available direct mail campaign in PostNow.

How long does it take my campaign to be delivered?

From order to delivery can be as quick as eight business days for a Neighbourhood Mail campaign.

Once your campaign is inducted to a Canada Post facility, you can expect your campaign to be delivered based on the current Smartmail Marketing delivery standards. This information is found on pages 3-5 here – Canada Post Smartmail Marketing Delivery Standards.

Due to the complexity of determining when your campaign can reach homes, please feel free to contact our team for more details on your particular campaign.

Can I save or reuse audience lists for future campaigns?

Yes, you can save audience selections as templates for future use, streamlining recurring campaigns.

What are the steps to create a direct mail campaign using PostNow?

Sign Up or Log In: Create an account or access your existing account.
Select Campaign Type: Choose between Personalized Mail, Neighbourhood Mail, or Postal Code Targeting.
Design Your Mailer: Utilize free templates, upload your own design, or request custom artwork.
Define Target Audience: Use tools like the Audience Manager or Canada Post’s Precision Targeter.
Schedule and Launch: Set your delivery date, review all details, and proceed to checkout.

How do I choose the right type of mail for my campaign?

Personalized Mail: Targets specific individuals with customized messages.
Neighbourhood Mail: Reaches all households within a specific area or postal route.
Postal Code Targeting: Allows precise targeting based on demographic or geographic data.
For more information, visit PostNow’s Audience Manager.