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How much does personalized mail cost?

Pricing varies based on postage rate and quantity of pieces in your campaign. You can build a personalized mail campaign for as low as $300 CAD with a minimum of 150 pieces.

 

See Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options.

More FAQ Archives

What costs are there with Direct Mail Advertising?

When budgeting for a Direct Mail Ad Campaign you should plan for the following cost categories:

  • Planning & Design Costs (labour costs, asset licences, etc. )
  • Targeting/Data Costs (databases, licences, software, labour)
  • Production Costs (printing, folding, inserting, bundling, etc)
  • Postage/Transportation Costs

Final costs can be controlled with proper planning and targeting.

Are there discounts on Personalized Mail postage?

Discounts are available for contracts with Canada Post. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount.

An example of $10,000 would spend would be:

  • 100,000 NM (approximately)
  • 20,000 PM (approximately)

There are various tiers of discounts available. Please contact your Canada Post rep for more info.

What is the minimum number of pieces I can send with PostNow?

You can send as few as 150 pieces for any available direct mail campaign in PostNow.

Personalized Mail best practices?

Why Personalized Mail?

Personalized Mail campaigns are great for customer retention and building loyal relationships with existing customers through one-one-one interactions.

Did you know? 86% of Canadians open the direct mail they receive and more than half make a purchase as a result. The open rate and purchase rate increases when personalized mail is used, which makes PM one of the most effective ways to incite action among an ideal target audience.

Are there discounts on Neighbourhood Mail postage?

Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.

An example of $10,000 would spend would be:

  • 100,000 NM (approximately)
  • 20,000 PM (approximately)

Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.

Is Personalized Mail the same as Smartmail Marketing?

Personalized mail is one of many options for smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail.

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on other smartmail marketing direct mail campaigns that we offer.

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