How long does it take my campaign to be delivered?

From order to delivery can be as quick as eight business days for a Neighbourhood Mail campaign.

Once your campaign is inducted to a Canada Post facility, you can expect your campaign to be delivered based on the current Smartmail Marketing delivery standards. This information is found on pages 3-5 here – Canada Post Smartmail Marketing Delivery Standards.

Due to the complexity of determining when your campaign can reach homes, please feel free to contact our team for more details on your particular campaign.

More FAQ Archives

How do I choose a delivery date for my campaign?

In the scheduling step of the campaign builder, select an available delivery date. Ensure you account for processing time.

What are the design specifications if I want to upload my own artwork?

Ensure your design meets size and format requirements, including high-resolution PDFs with a 0.125″ bleed and CMYK color mode.
Refer to Artwork Specifications for detailed guidelines.

What campaign size formats do you offer?

PostNow currently offers 3-4 various campaign size options for each type of direct mail. The direct mail campaign size formats shown are all in inches.

Postcards
- 5.5 x 8.5″
- 6 x 12″
Letters
- 8.5 x 11″ in an envelope
- 8.5 x 14″ in an envelope
Folder Cards
- 5.5 x 8.5″ folded (11 x 8.5″ unfolded)

While other sizes are available to print, the standard options made available were picked because of the balance between standing out in the mailbox and still being cost-effective to produce with our print equipment.

How do I choose the right type of mail for my campaign?

Personalized Mail: Targets specific individuals with customized messages.
Neighbourhood Mail: Reaches all households within a specific area or postal route.
Postal Code Targeting: Allows precise targeting based on demographic or geographic data.
For more information, visit PostNow’s Audience Manager.

How does PostNow work?

We simplified direct mail campaign ordering by putting together a “campaign in a box” solution that saves you time and cost on direct mail campaigns under 100,000 pieces.

Build your direct mail campaign
Pay for your campaign (print, data & postage fees all included)
Request design changes
Approve your campaign design & data/audience target
Sit back and relax

How do I target Neighbourhoods?

You can use our Neighbour Mail Audience Builder to target select neighbourhoods. Here’s a short 2-minute demo on how to target a neighbourhood, including adding demographic filters.

Note you only need to outline the area you want to target. We will use the Precision Targeter tool to find your campaign’s matching neighbourhoods and households.