How does PostNow work?

We simplified direct mail campaign ordering by putting together a “campaign in a box” solution that saves you time and cost on direct mail campaigns under 100,000 pieces.

Build your direct mail campaign
Pay for your campaign (print, data & postage fees all included)
Request design changes
Approve your campaign design & data/audience target
Sit back and relax

More FAQ Archives

How do I select the audience for my campaign?

Utilize the Audience Manager to define demographics such as age, income, or interests.
Alternatively, use Postal Code Targeting to specify geographic areas.

How can I use the free templates to design my direct mail piece?

Access the Direct Mail Design Library to select and customize templates.

How do I choose the right type of mail for my campaign?

Personalized Mail: Targets specific individuals with customized messages.
Neighbourhood Mail: Reaches all households within a specific area or postal route.
Postal Code Targeting: Allows precise targeting based on demographic or geographic data.
For more information, visit PostNow’s Audience Manager.

Who can I send to with PostNow?

You can send direct mail campaigns to essentially any household or business address in Canada. Since we have access to all the addresses that Canada Post can deliver to, the only people that can not be targeted are those that have added themselves to the “Do Not Mail” list for Canada Post.

You can target by individuals (with your own data only), or you can target by full postal code (ie. T6B 2M2) or by Neighbourhood Walk (average 300-500 households).

How do I choose a delivery date for my campaign?

In the scheduling step of the campaign builder, select an available delivery date. Ensure you account for processing time.

What factors affect the total price of a campaign?

Mail type (Personalized, Neighbourhood, etc.).
Print and design costs.
Volume of mail pieces.
Delivery location and targeting complexity.
Refer to Direct Mail Costs for more information.