But if you\u2019re a FortisBC Trade Ally Network member<\/a>, you can use your vendor ad accruals (advertising allowance) to launch your campaign. This means that FortisBC may reimburse up to 50% of eligible advertising expenses\u2014subject to your annual ad allocation, available funding and final approval.<\/p>\n\n\n\n That could turn a $10,000 direct-mail campaign into approximately $5,000 in net marketing costs, thanks to the 50\/50 cost share.<\/p>\n\n\n\n There is a catch: the campaign must follow FortisBC\u2019s requirements and receive written approval before anything is printed or mailed, as per the pre-approval guidelines.<\/p>\n\n\n\n That\u2019s where PostNow comes in.<\/p>\n\n\n\n FortisBC ultimately decides whether a campaign and its expenses qualify. The major requirements include:<\/p>\n\n\n\n Multi-drop campaigns also require careful coordination between approval, invoicing, printing, distribution and reimbursement deadlines. PostNow will help structure the campaign, while your company remains responsible for obtaining FortisBC approval and submitting its reimbursement claim.<\/p>\n\n\n\n Homeowners don\u2019t think much about their plumber or HVAC contractor until something leaks, plugs, breaks or stops heating.<\/p>\n\n\n\n Direct mail helps put your company in their head before that happens.<\/p>\n\n\n\n PostNow can target neighbourhoods based on location, housing characteristics and household demographics. Instead of advertising across your entire region, you can focus on areas that fit your services, technicians and growth plans.<\/p>\n\n\n\n One postcard creates awareness. A coordinated series builds recognition\u2014and recognized companies are more likely to get the call when the basement starts making expensive noises.<\/p>\n\n\n\n Rather than spend the entire budget on one large mailing, we recommend a four-drop campaign sent over approximately eight to twelve weeks. This will maximize the impact of your market development funds.<\/p>\n\n\n\n The campaign would repeatedly reach roughly 5,000 to 7,000 targeted households, producing approximately 20,000 to 28,000 total household impressions.The FortisBC Rules You Need to Know<\/strong><\/h3>\n\n\n\n
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<\/figure>\n\n\n\nWhy Direct Mail Works for Plumbing and HVAC<\/strong><\/h2>\n\n\n\n
What a $10,000 Campaign Could Look Like in 2026<\/strong><\/h2>\n\n\n\n
PostNow\u2019s current all-inclusive pricing for 5,000-household Neighbourhood Mail campaigns starts at:<\/p>\n\n\n\n
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